How to Choose the Right Font for Your Website

Creating contrast, in this case, comes from mixing the case, weight, or regular typefaces with italics. Besides, using related fonts for different parts of your copy brings the feeling of constancy and balance. Accent fonts are typically used for specific website elements, such as the navigation menu or call to action button.

CareerFoundry is an online school for people looking to switch to a rewarding career in tech. Select a program, get paired with an expert mentor and tutor, and become a job-ready designer, developer, or analyst from scratch, or your money back. When testing the scalability of your fonts in your interface, be sure to do so with real text rather than a Lorem Ipsum placeholder. This will give you a more realistic idea of how well they scale.

Serif typefaces

The best solution for you is to choose a web font allowing the webpage to load promptly. One important thing that should not be overlooked is how fonts affect website loading speed. If the website loading lasts too long, users will leave the page. For example, the tech agency Portent found that a website loading in 1 second raises the conversion rate by 2.5x – 3x compared to a website that loads in 5 seconds. Also, in case of long loading, your website will be ranked lower in search engines. Highlighting various messages on your website is all about contrast.

choosing fonts for website

Your mobile shoppers will appreciate the excellent readability of your product pages. This artistic font would look great splashed against the walls of websites for designers, photographers, choosing fonts for website and other creators. Since images do much of the talking for you anyway, the lighter body text won’t be a problem since there won’t be a whole lot of text to apply it to.

Monospaced Fonts

There are many fonts that you should avoid using on your website, but one of the most notorious is Comic Sans. Comic Sans is a casual font often used in children’s books and cartoons and isn’t considered to be professional. If you’re concerned about the loading speed of your website, or if you need to make sure that your website looks the same on all devices, then you may want to use web safe fonts. Web safe fonts are always available, so they won’t slow down the loading speed of your website.

  • While you may have found the perfect font for your project, it’s absolutely crucial to check that your fonts are fully licensed for the intended use.
  • In this day and age, nobody has time nor patience for slow sites.
  • Considering a font’s history before selecting it can add an extra layer of depth and creativity to your design.
  • Check out how the designer used a unique brush script font in the example above to emphasize the martial arts theme and to create a cultural connection.

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